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The Mall Luxury Outlet

Digital PR, PR & Press Office
The Mall Firenze, the luxury outlet controlled by the Kering Group, entrusted Attila & Co with the concept and management of Digital PR activities.

Veronica Ferraro, Annabelle Fleur, Jessica Kahawaty, Cristina Musacchio and Hyoni Kang are just a few of the 10 it-girls selected by the agency to take part in two exclusive and extraordinarily immersive trips into the world of great international labels and an authentic Florentine lifestyle. The 2018 digital activation began with accurate scouting among hundreds of international profiles and then continued with the organization of two ‘influencers' trips' to discover the Tuscan capital and its unique heritage rich with prestigious monuments, art museums, historic locations and lifestyle spots not to be missed.
The influencers enjoyed firsthand an unforgettable experience that saw them highlighting the unique appeal of The Mall Firenze by posting customized images and contents through their live channels - IG Stories - and on their feeds for truly sophisticated, comprehensive and engaging storytelling.

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