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Il Bisonte 1BOX10SHOTS

Brand Consulting, Creative, Digital PR, Production
#1BOX10SHOTS is a 'user-generated content' project staged during Pitti Immagine Uomo 94th edition. A bold and ambitious experience, which involved 12 Instagrammers from 3 different continents (Europe, Asia and America), who were invited to illustrate the brand's products directly to consumers, without any filters or limitation.

Travelers, families, pet lovers, citizens, modern cowboys and international influencers, selected by Attila for their ability to enhance the narrative with their distinctive aesthetics and passion for photography.
Each participant received a large branded Il Bisonte box, delivered with the collaboration of DHL and containing a selection of accessories of the brand, together with an INSTAX by Fujifilm instant camera to capture the moments of daily life in their respective cities and in different situations. The resulting 120 shots were released on social media and also gathered in a multimedia exhibition set in the garden of Villa Vittoria in Florence, during the 94th edition of Pitti Uomo, with a special display curated by Felice Limosani.

Il Bisonte 1BOX10SHOT
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