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PR & Press Office, Production
On the occasion of the 94th edition of Pitti Immagine Uomo, Attila organized and coordinated the brand's show-event at the Torrigiani Gardens in Florence.

A unique location. A spectacular setting. A scenographic picnic animated by Michel Gaubert’s DJ set. An exciting, high-style show to narrate Birkenstock’s creative Heritage and reconfirm its strong bond with the fashion worlds.

In the foreground, the new Men’s and Women’s Spring / Summer 2019 Collection, the anatomic bed systems and the Natural Care cork oak-based cosmetics.
The brand’s entire universe was presented inside Europe’s largest private garden in the presence of more than 670 guests, with the participation of leading figures from the international press and fashion world such as Suzy Menkes, Cathy Horyn, Michele Lamy, Sterling Ruby, Andreas Murkudis, Kostas Murkudis and Christopher Raeburn.

Birkenstock
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